The Meaning of BlackMo

Short for Blackstrap Molasses, BlackMo coffee and tea contains a series of minerals and vitamins that are good for you. Our motto, “World’s 1st Molasses Syrup Beverages” are words that reflect what BlackMo truly is, and that is an instant coffee that lets you be your own coffee aficionado. 

The full flavor collection of BlackMo’s beverages is put on display on top of a platform, alongside a cup of coffee, several loose coffee beans with several loose tea leaves.
A series of carvings on a wooden wall showing the different brands operating under IN’JOY alongside the respective brands’ logos.

The Story

Guan Tong Industries Sdn Bhd's 1993 marketing arm, In-Joy Marketing (M) Sdn Bhd, was founded in 1948 by two young businessmen from the Hainan island of China.

A historic coffee-making enterprise started with inherited talents. Coffee and tea leaves have been the company's main products for three decades.

The business also started making various foods and drinks, including fruit-flavoured cordials and juices, in the early 1980s.

BlackMo Wins Excellence Award at Saudifood Show 2024

BlackMo is thrilled to announce that it has been awarded the prestigious Excellence Awards -  The Best Beverage and The Best Packaging Design at Saudifood Show. This recognition highlights BlackMo's commitment to developing cutting-edge solutions for the coffee industry.


These awards are a testament to BlackMo's dedication to providing innovative solutions and committing to staying at the forefront of F&B technology and helping businesses thrive.

BlackMo’s awards at the Saudi Food Show 2024 image data.



Our Core Management

A potrait of one of BlackMo’s core management members. Ms Jee Ben Hwan.

Jee Ben Hwan

A potrait of one of BlackMo’s core management members. Mr Jee Chow Min.

Jee Chow Min

Company Team

A group photo of BlackMo’s representatives and management at BlackMo’s booth.

70+ Years Of Production & Craftsmanship

With over 7 decades of experience in the FMCG industry, Guan Tong Industries have successfully paved the path to being pioneers in the production and craftsmanship of beverage drinks. Although the company first began with the process of coffee making, the company has since diversified to include tea, fruit juices, and concentrates.

BlackMo’s White Coffee tub and sachet displayed next to some loose coffee beans and tea leaves, alongside a serving of a cup of coffee and several slices of bread.

Environmentalism Stance

As a trusted instant coffee supplier, BlackMo has an environmental stance that rivals other coffee makers. At Guan Tong Industries we aspire to be leading entities in advocating sustainable practices. We are constantly working with our CSR team to research and develop ways that can help reduce our environmental footprint by implementing the following practices:

– Recycling Water Usage After Production

– Highly Efficient Energy Usage

– Computerised Data Filing For Reduced Greenhouse Emissions

– Cardboard and Paper Compilation For Waste Management

– Knowing The Shortest Trade Route For The Least Consumed Carbon Footprints

Discover Our Regional Collaborators

At the heart of our mission to share the excellence of BlackMo products with the world, are our cherished regional partners. Explore the dynamic partnerships we’ve forged across different countries!


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